GA4 (Google Analytics 4) tracks *everything* a user does on your website as an ‘event’, and then allows you to designate specific events as ‘conversions’ – actions that represent a valuable outcome for your business, like a purchase or a lead submission.
- Events are foundational: Every click, scroll, page view, video play, and file download is automatically recorded as an event.
- Custom Events: As of early 2026, GA4 now features enhanced custom event creation, allowing for highly granular tracking tailored to your specific business needs.
- Conversions are prioritised events: You ‘mark’ specific events as conversions within GA4. These are the actions you want to measure for return on investment.
- Enhanced Measurement: Current systems include automatically collected events, reducing the need for extensive manual setup, but customisation is still key.
In 2026, Australian businesses need to be particularly mindful of data privacy regulations like the Privacy Act. GA4’s consent mode, which integrates with your cookie consent platform, is crucial for compliant data collection. Properly defining conversions allows you to accurately measure the effectiveness of your digital marketing spend, ensuring you’re not wasting money on strategies that aren’t delivering results for your Aussie audience.
Instead of navigating these technical complexities yourself, let ROI.com.au handle your GA4 setup and optimisation. Contact us today and we can take care of all this for you.
