Facebook ad costs, measured as Cost Per Click (CPC), aren’t fixed; they’re determined by an auction system where advertisers bid against each other for ad placement based on target audience and ad quality.
- Advantage+ Campaign Budget: Current systems include Facebook’s Advantage+ campaign budget, which uses machine learning to distribute your budget across ad sets in real-time, optimising for conversions and potentially lowering CPC.
- Detailed Targeting Expansion: Facebook now features expanded detailed targeting, allowing ads to reach audiences beyond your initial specifications, increasing reach and potentially lowering competition for clicks.
- Conversion API Integration: Integrating Facebook’s Conversion API with your website is crucial in 2026, as it provides more accurate conversion data, improving algorithm learning and ad optimisation.
As of early 2026, average CPCs in Australia generally range from $0.70 to $2.50 AUD, but this varies significantly. Highly competitive industries like finance and legal typically see higher CPCs, while less competitive niches can achieve lower costs. Australian Privacy Act compliance and the ongoing evolution of Apple’s App Tracking Transparency continue to influence data availability and, therefore, ad costs. Furthermore, ad format (image, video, carousel) and ad placement (Facebook Feed, Instagram Stories) also impact CPC.
Instead of navigating these complex auction dynamics and technical requirements yourself, let ROI.com.au handle your Facebook advertising. We can take care of all this for you. Contact our team today to discuss a tailored strategy for your business.
