Tracking PDF downloads in GA4 requires setting up event tracking – essentially, telling GA4 to register a ‘download’ whenever someone clicks a link to a PDF. As of early 2026, this is best achieved using Google Tag Manager (GTM) alongside GA4’s enhanced measurement and custom event capabilities.
- File Download Trigger: GTM now features a dedicated ‘File Download’ trigger that automatically detects clicks on links ending in .pdf, .doc, etc.
- GA4 Event Tag: You’ll create a GA4 Event tag in GTM, configured to fire when the ‘File Download’ trigger activates.
- Event Name & Parameters: Assign a descriptive event name (e.g., ‘pdf_download’) and add parameters like ‘file_name’ to capture the specific PDF downloaded.
- Enhanced Measurement Considerations: While GA4’s enhanced measurement automatically tracks some file downloads, custom event tracking provides greater control and accuracy.
In 2026, Australian businesses need to be particularly mindful of data privacy regulations like the Privacy Act. Accurate tracking, combined with clear website privacy policies outlining data collection practices, is crucial for compliance. Current systems include robust consent management platforms that integrate seamlessly with GA4 and GTM, ensuring you’re collecting data ethically and legally.
Instead of navigating the complexities of GTM and GA4 event setup yourself, let ROI.com.au handle the technical details. We can take care of all this for you. Contact our team today to discuss optimising your GA4 setup and maximising your marketing ROI.
