Google Guaranteed badges are trust signals displayed on Google Local Services Ads, indicating Google has vetted your business and stands behind the quality of your work. As of early 2026, these badges significantly boost click-through rates and conversion potential for service-based businesses in Australia.
- Background Checks: Current systems include comprehensive background checks on business owners and key staff, conducted by Google’s approved third-party providers.
- Licensing Verification: Google now features automated verification of required Australian licenses and permits for your specific trade – ensuring full compliance with state and territory regulations.
- Insurance Checks: Valid public liability insurance is mandatory, and Google directly verifies policy details.
- Customer Reviews & Ratings: Maintaining a high average rating from verified customers is crucial; Google actively monitors and weighs recent reviews.
- ‘Get a Quote’ Response Time: Fast response times to quote requests are prioritised by Google’s algorithm.
In 2026, the Australian consumer landscape increasingly relies on these trust signals when selecting local trades and services. Google’s focus on verifying credentials and customer satisfaction means achieving and maintaining a Guaranteed badge requires ongoing attention to detail and adherence to evolving platform requirements. The process can be complex, particularly navigating the differing licensing requirements across states and territories.
Instead of navigating these technical complexities yourself, let our team at ROI.com.au take care of all this for you. Contact us today to discuss how we can optimise your Google Local Services Ads and secure your Google Guaranteed badge, driving more qualified leads to your business.
