ChatGPT, as of early 2026, functions as a powerful content generation tool by predicting the most likely sequence of words based on the prompts you provide – essentially, it drafts text based on patterns learned from a massive dataset. This means you can leverage it to create initial drafts of press releases, saving significant time and resources.
- Prompt Engineering: Current systems include advanced prompt capabilities; be specific with your request. Instead of “write a press release”, try “Write a 300-word press release announcing the launch of our new eco-friendly cleaning product, targeting Australian consumers and highlighting its biodegradable packaging.”
- Tone & Style Control: ChatGPT now features adjustable tone settings – select ‘professional’, ‘formal’, or ‘news-style’ to align with press release conventions.
- Keyword Integration: Explicitly include relevant keywords in your prompt to optimise for search engines and ensure the release resonates with your target audience.
- Fact-Checking is Crucial: Always verify all information generated by ChatGPT; it can sometimes ‘hallucinate’ details.
In 2026, Australian businesses must also be mindful of ACCC guidelines regarding truthful advertising and avoid misleading claims in press releases. Furthermore, consider incorporating culturally relevant language and examples to maximise impact with local media outlets. Compliance with the Australian Consumer Law is paramount.
Instead of navigating the complexities of prompt engineering, fact-checking, and Australian compliance, let our team handle your press release creation. We can take care of all this for you. Contact ROI Growth Agency today to discuss your needs and achieve maximum media coverage.
