ChatGPT, as of early 2026, functions as a powerful brainstorming partner for A/B testing, leveraging its natural language processing to generate variations of ad copy, landing page headlines, email subject lines, and more, based on your provided business context and target audience.
- Variant Generation: Input your existing marketing materials and ask ChatGPT to create multiple versions with different tones, calls to action, or value propositions.
- Audience Personalisation: Specify your ideal Australian customer profile (age, location, interests) and ChatGPT will tailor suggestions to resonate with that demographic.
- Hypothesis Formulation: Ask ChatGPT to predict which variant is likely to perform better and *why*, helping you build a strong testing hypothesis.
- Compliance Checks: In 2026, current systems include built-in checks for Australian Advertising Standards Authority (ASAA) guidelines, ensuring generated content avoids misleading or offensive claims.
In 2026, Australian businesses are increasingly focused on data-driven marketing, and A/B testing is crucial. However, effectively utilising AI like ChatGPT requires a nuanced understanding of prompt engineering, data analysis, and integration with your existing marketing automation platforms – things that can be time-consuming and complex for small-to-medium enterprises.
Instead of navigating these technical complexities yourself, let our team at ROI.com.au handle the heavy lifting. We can take care of all this for you.
