Search engines like Google prioritise product pages that clearly communicate what’s being sold and match user search intent. As of early 2026, optimising these pages involves a combination of on-page elements and technical SEO, ensuring both search engines and customers can easily understand your offerings.
- Keyword Research & Integration: Identifying relevant keywords Australians use to find your products (e.g., “men’s running shoes Sydney”) and naturally incorporating them into titles, descriptions, and image alt text.
- Schema Markup: Implementing product schema markup – now features automated generation within ROI.com.au’s platform – to provide search engines with detailed information like price, availability, and reviews.
- High-Quality Images & Video: Using optimised images (compressed for speed) and product videos to enhance user engagement and provide more content for search engines to index.
- Mobile Optimisation: Ensuring your product pages are fully responsive and load quickly on mobile devices, crucial given the increasing prevalence of mobile commerce in Australia.
In 2026, current systems include Google’s Helpful Content update continuing to favour pages that genuinely assist customers, meaning detailed, accurate product information is paramount. Furthermore, Australian Consumer Law requires clear and accurate product descriptions, which also benefits SEO by building trust and reducing bounce rates. Optimising for voice search, increasingly popular with Australian consumers, also requires conversational keyword targeting.
Instead of navigating these technical complexities yourself, let ROI.com.au handle your product page optimisation. We can take care of all this for you. Contact our team today to discuss a tailored SEO strategy for your business.
