ChatGPT, as of early 2026, functions as a powerful Natural Language Processing (NLP) tool, capable of sifting through large volumes of text-based customer feedback – from surveys, reviews, and social media comments – to identify key themes, sentiment, and emerging trends.
- Sentiment Analysis: ChatGPT can accurately determine whether feedback is positive, negative, or neutral.
- Topic Extraction: It identifies the main subjects customers are discussing, like product features, customer service, or pricing.
- Trend Identification: The system highlights recurring issues or praise points, revealing areas for improvement or amplification.
- Personalised Reporting: Current systems include the ability to generate reports tailored to specific product lines or customer segments.
In 2026, Australian businesses must also be mindful of privacy regulations like the updated Privacy Act. ChatGPT integrations now features anonymisation capabilities to ensure compliance when processing customer data, and platforms like ours at ROI.com.au ensure all data handling adheres to Australian standards. Furthermore, integrations with popular Australian CRM and survey platforms – like Salesforce and SurveyMonkey – are seamless, allowing for automated feedback ingestion.
Instead of navigating the technical complexities of prompt engineering, data privacy, and integration, let ROI.com.au handle the heavy lifting. We can take care of all this for you. Contact ROI Growth Agency today to discuss how we can unlock actionable insights from your customer feedback.
