Adding services to your Google Business Profile (GBP) directly impacts your visibility in local search results, allowing potential customers to quickly understand exactly what you offer. As of early 2026, Google utilises a structured data approach, meaning you define services using pre-defined categories and descriptions within the GBP interface.
- Service Categories: Current systems include a vastly expanded library of service categories, now featuring hyper-local Australian industry terms – ensuring accurate matching with customer searches.
- Detailed Descriptions: You can now add up to 1,000 characters describing each service, optimising for relevant keywords.
- Service Area Focus: GBP now features enhanced service area targeting, allowing you to specify suburbs, postcodes, or even draw custom service areas on a map.
- Pricing Options: While not mandatory, adding price ranges or ‘from’ prices can significantly improve click-through rates.
In 2026, maintaining accurate service listings is crucial for Australian businesses, particularly with Google’s increasing emphasis on ‘local pack’ results. Incorrect or incomplete service information can negatively impact your ranking and lead to lost opportunities. Furthermore, ensuring your service descriptions align with Australian Consumer Law requirements is paramount.
Instead of navigating these technical complexities and ensuring compliance, let our team at ROI.com.au take care of all this for you. Contact ROI Growth Agency today and we can optimise your Google Business Profile for maximum local visibility.
