Google Ads optimises for mobile users by leveraging responsive ad formats and sophisticated bidding strategies that analyse device signals – essentially, the platform automatically adjusts bids and ad creative based on whether a user is on a mobile device, considering factors like screen size and connection speed.
- Mobile-Preferred Campaigns: Current systems include the ability to create campaigns specifically targeting mobile devices, allowing for tailored bids and ad copy.
- Responsive Search Ads (RSAs) now feature advanced mobile-specific headline and description testing, automatically optimising for higher click-through rates on smaller screens.
- Location Extensions & Local Campaigns: Crucially important in Australia, these features prioritise ads to nearby mobile users actively searching for local businesses.
- Mobile-First Indexing Consideration: Google prioritises the mobile version of your website for indexing and ranking, so ensuring a fast and user-friendly mobile experience is vital for ad quality score.
In 2026, Australian mobile penetration remains exceptionally high, with over 90% of internet traffic originating from mobile devices. This means optimising for mobile isn’t optional – it’s fundamental. Furthermore, compliance with the Australian Privacy Principles (APPs) regarding mobile data collection is paramount when utilising features like location targeting.
Instead of navigating these technical complexities and constantly adapting to Google’s evolving systems, let ROI.com.au handle your Google Ads optimisation. We can take care of all this for you. Contact ROI Growth Agency today to discuss a tailored mobile advertising strategy for your business.
