TikTok, as of early 2026, is evolving beyond a purely consumer-focused platform, offering Australian B2B businesses unique opportunities to reach decision-makers through engaging short-form video content and increasingly sophisticated advertising tools.
- TikTok for Business Accounts: Now features dedicated analytics, lead generation forms, and the ability to schedule posts directly within the app.
- Lead Generation Ads: Current systems include ‘Lead Generation’ ad objectives, allowing businesses to collect contact information directly from TikTok users without redirecting them to a landing page – crucial for compliance with Australian Privacy Principles.
- In-Feed Ads & Brand Takeovers: These ad formats remain effective, but now offer more granular targeting options based on industry, job title (where available), and demonstrated professional interests.
- TikTok Shop for Business: While primarily B2C, businesses can showcase product demos or ‘behind the scenes’ looks at their services, driving brand awareness and qualified leads.
In 2026, Australian businesses need to be mindful of the platform’s younger demographic, but increasingly, professionals are active on TikTok for industry insights and thought leadership. Successful B2B TikTok strategies focus on educational content, problem-solving demonstrations, and showcasing company culture to build trust and authority. The platform’s algorithm prioritises engagement, so authentic, valuable content is key.
Navigating these features and optimising campaigns for B2B success can be technically demanding. Instead of struggling with these complexities, our team at ROI.com.au can take care of all this for you. Contact us today to discuss how we can build a TikTok strategy that delivers measurable results for your business.
