Tracking your Google Business Profile (GBP) performance in 2026 relies on analysing data provided directly by Google, alongside insights from integrated marketing platforms. As of early 2026, Google’s systems increasingly leverage AI to provide predictive analytics, moving beyond simple reporting.
- Performance Insights Dashboard: Google’s native dashboard now features detailed views on searches (by query), views (direct & discovery), actions (website clicks, direction requests, phone calls), and booking conversions.
- Google Search Console Integration: Connecting your GBP to Search Console provides data on keyword rankings specifically related to your local listing.
- Automated Reporting: Current systems include scheduled email reports summarising key metrics, and the ability to personalise report frequency.
- Review Monitoring & Sentiment Analysis: GBP now features automated sentiment analysis of reviews, flagging potential issues and highlighting positive feedback.
In 2026, Australian businesses must also be mindful of evolving privacy regulations regarding data collection and usage. Google’s reporting tools are adapting to these changes, offering anonymised data options and increased transparency. Understanding these nuances is crucial for accurate performance assessment and compliant marketing strategies.
Instead of navigating these technical complexities and ensuring compliance yourself, let our team at ROI.com.au handle your Google Business Profile tracking and optimisation. We can take care of all this for you.
