Social media success in 2026 isn’t about vanity metrics; it’s about understanding how your content directly contributes to business outcomes, and current systems include sophisticated attribution modelling to help you do just that.
- Reach & Impressions: While basic, these indicate potential audience size – crucial for brand awareness campaigns.
- Engagement Rate (ER): Likes, comments, shares, and saves, expressed as a percentage of your reach. A strong ER signals content resonance.
- Website Traffic (via UTMs): Essential for demonstrating social media’s impact on website visits and conversions. Now features automated UTM builder integrations within most platforms.
- Conversion Rate: The percentage of users who complete a desired action (e.g., purchase, lead form submission) after interacting with your social content.
- Customer Sentiment: Analysing mentions and comments to gauge public perception of your brand – increasingly accurate with AI-powered tools.
In 2026, Australian businesses must also be mindful of evolving privacy regulations, particularly regarding data collection and targeted advertising. Platforms are increasingly focused on first-party data, meaning building direct relationships with your audience (e.g., through email lists) is more important than ever. Furthermore, the rise of short-form video continues to dominate, requiring metrics focused on watch time and completion rates to optimise content performance.
Instead of navigating these complex metrics and compliance requirements yourself, let ROI.com.au handle the heavy lifting. We can take care of all this for you. Contact our team today to discuss a tailored social media strategy for your business.
