ChatGPT, as of early 2026, functions as a powerful text generation tool leveraging advanced AI to produce marketing copy based on your provided prompts and parameters. It analyses vast datasets of existing content to formulate original, persuasive text tailored to your specific needs.
- Detailed Briefing: Current systems include the ability to input highly specific briefs – detailing your target audience (e.g., “Australian tradies aged 30-50”), desired tone (e.g., “conversational, benefits-focused”), and key features.
- A/B Testing Variations: ChatGPT now features the capacity to generate multiple copy variations for A/B testing, allowing you to optimise performance based on real-world data.
- SEO Integration: You can directly request ChatGPT to incorporate relevant Australian keywords into your copy, improving search engine visibility.
In 2026, Australian businesses must also consider compliance with the Australian Consumer Law when crafting marketing materials. ChatGPT can assist with ensuring claims are accurate and not misleading, but always requires human review. Furthermore, personalisation is key – Australian consumers respond best to copy that feels locally relevant and addresses their specific pain points. Current platforms also integrate with Australian payment gateways and address local shipping considerations.
Instead of navigating the complexities of prompt engineering, A/B testing, and ensuring Australian compliance, let our team handle it for you. We can take care of all this for you. Contact ROI Growth Agency today to discuss your landing page copy needs and unlock your business’s potential.
