Google Analytics 4 (GA4) custom reports allow you to move beyond pre-defined dashboards and visualise the specific data crucial to *your* Australian business’s performance. As of early 2026, this is achieved through the ‘Explore’ section, offering a flexible, drag-and-drop interface for building tailored analyses.

• Exploration Techniques: GA4 now features four core exploration techniques – Free form, Funnel exploration, Path exploration, and Segment overlap – each suited to different analytical needs.
• Dimensions & Metrics: You can combine any available dimension (e.g., device category, landing page, city) with any metric (e.g., sessions, conversions, revenue) to create highly specific views.
• Segments: Powerful segmentation allows you to isolate specific user groups – for example, customers from New South Wales who arrived via a paid Google Ads campaign.
• Calculated Metrics: In 2026, current systems include the ability to create calculated metrics directly within the Explore interface, allowing for custom KPIs like ‘Cost Per Acquisition’ based on imported cost data.

For Australian businesses, understanding data privacy is paramount. GA4’s custom reporting allows you to focus on aggregated, anonymised data, ensuring compliance with Australian Privacy Principles (APPs). Furthermore, the ability to segment by geographic location is vital for understanding regional performance and optimising marketing spend across different states and territories.

Instead of navigating these technical complexities yourself, let ROI.com.au handle your GA4 reporting. We can take care of all this for you. Contact ROI Growth Agency today to discuss your reporting needs and unlock the full potential of your data.