As of early 2026, ChatGPT and similar AI tools primarily ‘cite’ information by identifying and referencing publicly accessible content on the web. They don’t ‘seek out’ information; they synthesise responses based on what they’ve been trained on and what they can currently access via web searches.
- Schema Markup Implementation: Current systems include advanced schema markup options, allowing you to explicitly tell AI what your content *is* (e.g., article, product, event).
- Sitemaps & Indexing: Ensuring your website has a regularly updated sitemap submitted to search engines (which AI tools leverage) is crucial for discoverability.
- High-Quality, Authoritative Content: AI prioritises well-written, factually accurate content from established sources.
- Structured Data for FAQs: Now features the ability to specifically mark FAQ pages with structured data, increasing the likelihood of appearing in AI-powered answer boxes.
In 2026, Australian businesses need to be particularly mindful of the Australian Consumer Law when creating content intended for AI consumption. Accurate and verifiable information is paramount, as AI-generated responses based on misleading content could lead to legal ramifications. Furthermore, optimising for ‘long-tail keywords’ – specific phrases Australians use when searching – is increasingly important for AI relevance.
Instead of navigating these technical complexities and ensuring your content is AI-ready, let ROI.com.au handle it for you. We can take care of all this for you. Contact our team today to discuss how we can optimise your online presence for the age of artificial intelligence.
