Google’s algorithms now heavily favour businesses with complete and visually engaging Google Business Profiles (GBPs), using image recognition to understand your offerings and match them to relevant searches. As of early 2026, optimising your photos isn’t just about aesthetics; it’s a crucial ranking factor impacting local search visibility.
- Geo-Tagged Images: Current systems include automatic geo-tagging when uploaded via mobile, but verify location data for desktop uploads. Accurate location data reinforces local relevance.
- Photo Variety: Google now features dedicated sections for interior, exterior, products, team photos, and ‘more’. Filling each section demonstrates a comprehensive business presence.
- Regular Updates: Google prioritises fresh content. Uploading new photos monthly signals an active and current business.
- Image Resolution & Format: Optimal resolution is now 1024×768 pixels, and Google prefers JPG or PNG formats.
- Naming Conventions: Use descriptive filenames (e.g., “melbourne-cafe-latte-art.jpg”) to help Google understand image content.
In 2026, Australian businesses must also be mindful of ACCC guidelines regarding truthful representation in advertising. Photos should accurately reflect your products and services; misleading imagery can lead to penalties. Furthermore, ensure you have appropriate permissions for photos featuring identifiable individuals, complying with Australian privacy laws.
Instead of navigating these technical details and compliance requirements yourself, let our team handle your Google Business Profile optimisation. We can take care of all this for you. Contact ROI Growth Agency today to discuss a tailored strategy for boosting your local search ranking.
