Google Ads targets local customers primarily through location extensions and audience targeting, leveraging user location data and search intent to display your ads to people nearby your business. As of early 2026, these systems are increasingly sophisticated, offering granular control over who sees your advertising.
- Location Extensions: These link your Google Business Profile to your ads, displaying your address, phone number, and a map marker directly within the ad itself.
- Radius Targeting: Now features the ability to target specific postcodes or draw custom shapes on a map to define your service area – crucial for businesses servicing regional Australia.
- Location-Based Bidding: Adjust bids based on a user’s proximity to your business, ensuring higher bids for closer, more likely customers.
- Audience Targeting (Local Affinity): Google’s AI identifies users with a demonstrated interest in local businesses and services, allowing for highly personalised ad delivery.
In 2026, Australian privacy regulations continue to evolve, meaning Google Ads prioritises user consent and data minimisation. Current systems include robust reporting on location performance, allowing you to analyse which areas deliver the best return on investment. Compliance with the Australian Consumer Law regarding accurate location information is also paramount, and Google actively monitors for discrepancies.
Instead of navigating these technical complexities and ensuring full compliance, let ROI.com.au handle your Google Ads strategy. We can take care of all this for you. Contact our team today to discuss how we can optimise your campaigns for local success.
