As of early 2026, ChatGPT and similar large language models (LLMs) can significantly assist with competitor analysis by processing vast amounts of publicly available data – website content, social media posts, customer reviews, and industry reports – to identify trends, strengths, and weaknesses.
- Content Summarisation: ChatGPT can quickly summarise competitor websites, blog posts, and marketing materials, highlighting key messaging and offerings.
- Sentiment Analysis: It can analyse customer reviews on platforms like ProductReview.com.au and Google Business Profile to gauge public perception of competitors.
- Keyword Gap Analysis: LLMs now features the ability to identify keywords competitors rank for that you don’t, revealing potential opportunities.
- Social Media Monitoring: ChatGPT can track competitor social media activity, identifying popular content and engagement strategies.
In 2026, Australian businesses must be mindful of data privacy regulations when using LLMs for competitor analysis. Current systems include safeguards to avoid scraping personal data, but it’s crucial to ensure compliance with the Australian Privacy Principles (APPs) and avoid any activity that could be considered unfair competition. Furthermore, relying solely on LLM-generated insights without human verification can lead to inaccuracies, particularly regarding nuanced market understanding specific to the Australian consumer.
Instead of navigating these technical complexities and ensuring full compliance, let ROI.com.au handle your competitor analysis. We can take care of all this for you. Contact our team today to discuss a tailored strategy for gaining a competitive edge.
