Google Ads and SEO (Search Engine Optimisation) are both vital for getting your Australian business found online, but they work in fundamentally different ways. Google Ads is a paid advertising system where you pay to have your business appear at the top of Google search results, while SEO focuses on organically improving your website’s ranking through relevance and authority.
- Google Ads now features Performance Max campaigns, utilising AI to optimise bids and ad placements across all Google channels – Search, Display, YouTube, Discover, Gmail and Maps.
- Current systems include advanced audience targeting, allowing you to reach specific demographics, interests, and even customers who have previously interacted with your website.
- SEO in 2026 heavily prioritises E-E-A-T – Experience, Expertise, Authoritativeness, and Trustworthiness – factors Google uses to assess content quality.
As of early 2026, Australian businesses must also be mindful of updated privacy regulations impacting data collection for both Ads and SEO. Google’s Privacy Sandbox initiatives are influencing ad targeting, and SEO requires transparent data handling practices to maintain trust and ranking. Competition for keywords is also increasing, making both strategies more complex to execute effectively.
Instead of navigating these technical complexities and constantly adapting to Google’s evolving algorithms, let ROI.com.au take care of all this for you. Contact our team today to discuss a tailored digital marketing strategy that delivers measurable results for your business.
