Conversion tracking in Google Analytics 4 (GA4) measures valuable customer actions on your website – like form submissions, phone calls, or purchases – allowing you to understand which marketing efforts are delivering the best return on investment.
- Enhanced Measurement: As of early 2026, GA4’s Enhanced Measurement automatically tracks several key events, such as page views, scrolls, outbound clicks, site search, video engagement, and file downloads, reducing the need for manual setup.
- Conversion Events: You designate specific events as ‘Conversions’ within the GA4 interface. This allows you to focus on the actions most critical to your business goals.
- Custom Events: GA4 now features robust custom event creation, enabling you to track highly specific interactions unique to your Australian business, such as clicks on specific product variations or interactions with postcode-specific content.
- Data Streams: GA4 utilises data streams to collect data from your website and apps, simplifying the integration process.
In 2026, Australian businesses need to be particularly mindful of digital privacy regulations. GA4’s consent mode, integrated with platforms like Google Tag Manager, helps you respect user privacy choices regarding data collection, ensuring compliance with Australian Privacy Principles (APPs). Current systems include improved modelling capabilities to fill data gaps when consent isn’t given, providing a more complete picture of performance.
Instead of navigating these technical complexities yourself, let ROI.com.au handle your GA4 conversion tracking setup and optimisation. We can take care of all this for you. Contact our team today to discuss how we can unlock deeper insights and maximise your marketing ROI.
