Adding products to your Google Business Profile (GBP) directly integrates your catalogue with Google Search and Shopping, allowing customers to discover and purchase directly from your listing. As of early 2026, this functionality is primarily managed through the Google Merchant Center, linked to your GBP.
- Product Feeds: Current systems include uploading a product data feed – a detailed spreadsheet containing product information like title, description, price, availability, and images.
- Automated Feeds: Now features integration with popular e-commerce platforms like Shopify, WooCommerce, and BigCommerce, allowing for automated product feed updates.
- Local Inventory Ads: You can showcase real-time stock levels for local customers, crucial for brick-and-mortar businesses in Australia.
- Product Groupings: Organise products into categories for easier browsing, improving the user experience.
- Promotions & Special Offers: Highlight sales and discounts directly on your GBP product listings.
In 2026, Australian businesses need to be particularly mindful of accurate GST inclusion in product pricing within their feeds, and ensuring compliance with Australian Consumer Law regarding product descriptions and warranties. Google’s algorithms are also increasingly prioritising listings with high-quality images and detailed, localised product information – think specifying sizes in Australian standards where relevant.
Instead of navigating the complexities of product feeds, Merchant Center setup, and ongoing optimisation, let ROI.com.au handle it for you. We can take care of all this for you. Contact our team today to discuss how we can boost your product visibility and drive sales through a fully optimised Google Business Profile.
