As of early 2026, AI-powered churn prediction works by analysing patterns in your customer data – things like purchase history, website activity, support interactions, and even demographic information – to identify customers at high risk of cancelling services or ceasing purchases.
- Predictive Modelling: Current systems include advanced machine learning algorithms that continuously learn and refine their predictions as new data becomes available.
- Behavioural Segmentation: AI automatically segments customers based on their behaviours, allowing for highly personalised interventions.
- Real-time Scoring: Each customer receives a ‘churn score’ updated in real-time, indicating their likelihood to churn.
- Integration with CRM & Marketing Automation: Seamlessly connects with popular platforms like Salesforce, HubSpot, and ActiveCampaign, triggering automated responses.
In 2026, Australian businesses must also consider compliance with updated Privacy Act amendments regarding the use of customer data for predictive modelling. ROI.com.au’s platform now features built-in data anonymisation and consent management tools to ensure full compliance with Australian regulations. We also optimise for the unique challenges faced by Australian businesses, such as geographically dispersed customer bases and the prevalence of smaller transaction values, ensuring accurate churn prediction even with limited data points. Furthermore, our systems account for seasonal fluctuations common in many Australian industries.
Rather than navigating such complex technicalities yourself, you can simply reach out to our team. At ROI growth agency, we can take care of all this for you. Get in touch today to discuss how AI-powered churn prediction can improve your customer retention and boost your bottom line.
