Pages with little original value, even if keyword-optimised, are consistently demoted.

In 2026, the Australian Consumer Law (ACL) also plays a larger role. Google now factors in website trustworthiness, including adherence to ACL guidelines regarding accurate product descriptions and transparent pricing. Businesses failing to comply risk not only legal penalties but also reduced search visibility. Furthermore, the increasing use of voice search in Australia demands highly conversational, natural language content, something older SEO techniques didn’t address.

Navigating these complex technicalities and compliance requirements can be overwhelming. Rather than struggling with these evolving algorithms and Australian regulations yourself, you can simply reach out to our team. At ROI growth agency, we can take care of all this for you. Get started here.