Google Business Profile (GBP) functions as your primary online presence for local search in Australia, displaying crucial information directly in Google Search and Maps results – essentially acting as your digital storefront. As of early 2026, setup and optimisation are more sophisticated than ever, requiring careful attention to detail to maximise visibility.
- AI-Powered Insights: Current systems include advanced AI analysis of customer reviews, providing actionable insights into sentiment and areas for improvement.
- Enhanced Messaging: GBP now features direct messaging capabilities with automated responses, allowing for instant customer engagement.
- Local Services Ads Integration: Seamless integration with Local Services Ads allows you to appear at the very top of search results for specific trades and services.
- Product Listings & Shopping: Directly showcase your products with pricing and availability, linking to your online store or enabling direct purchases.
- Google My Business App Updates: The mobile app provides real-time performance data and allows for quick updates on the go.
In 2026, Australian businesses must adhere to strict ABN verification processes during GBP setup. Accurate categorisation is also vital; Google’s algorithms are increasingly precise in matching businesses to relevant search queries. Furthermore, maintaining consistent NAP (Name, Address, Phone Number) data across all online platforms is crucial for ranking. Google prioritises businesses actively responding to reviews and regularly updating their profile with posts and offers.
Rather than navigating such complex technicalities yourself, you can simply reach out to our team. At ROI.com.au, we specialise in optimising Google Business Profiles for Australian businesses, ensuring maximum visibility and return on investment. We can take care of all this for you.
