As of early 2026, ChatGPT and other AI search engines like Perplexity AI are increasingly relying on semantic understanding and structured data to deliver relevant results, moving beyond simple keyword matching. This means optimising for *meaning* rather than just terms, and ensuring your website provides clear, concise information in a format AI can easily interpret.
- Schema Markup Enhancement: Current systems include advanced schema types beyond basic business details, now featuring options for FAQs, ‘How-to’ guides, and product specifications – crucial for AI understanding.
- Knowledge Graph Integration: AI engines actively build knowledge graphs. Providing consistent NAP (Name, Address, Phone Number) data across the web, and linking to authoritative Australian business directories is vital.
- Conversational Search Optimisation: Focus on answering common customer questions directly on your website, using natural language. AI prioritises content that directly addresses user intent.
In 2026, Australian businesses also need to be mindful of the evolving data privacy landscape. The OAIC’s guidelines regarding AI-generated content and personal data are becoming increasingly stringent. Ensuring your AI integrations comply with Australian Privacy Principles (APPs) is paramount, and transparently disclosing AI usage to customers is best practice. Furthermore, AI is now heavily weighting local relevance; optimising for specific Australian regions and incorporating local keywords is essential.
Rather than navigating these complex technical requirements yourself, you can simply reach out to our team. At ROI.com.au, we can take care of all this for you—visit our contact page to get started.
