As of early 2026, ChatGPT-powered advertising utilises sophisticated AI to dynamically tailor ad copy and targeting based on individual user data, aiming to increase engagement and conversion rates. This personalisation relies on analysing user prompts, browsing history, and demographic information within the bounds of privacy regulations.
- Dynamic Creative Optimisation (DCO): Current systems include DCO, where ChatGPT generates multiple ad variations, testing different headlines, descriptions, and calls to action in real-time.
- Intent-Based Targeting: ChatGPT now features the ability to infer user intent from their interactions, allowing ads to be served based on what a user is actively researching or considering.
- First-Party Data Integration: Platforms allow seamless integration with your Customer Relationship Management (CRM) systems, enriching ChatGPT’s understanding of your existing customer base.
In 2026, Australian businesses must adhere to the updated Privacy Act and the Australian Competition and Consumer Commission (ACCC) guidelines regarding data usage and transparency. This means obtaining explicit consent for data collection and ensuring users understand how their information is being used for ad personalisation. Furthermore, platforms are increasingly focused on contextual advertising – delivering relevant ads based on the content a user is currently viewing – as a privacy-conscious alternative to purely behavioural targeting. Optimising for these changes is crucial for effective and compliant advertising.
Rather than navigating these complex technical requirements yourself, you can simply reach out to our team. At ROI.com.au, we can take care of all this for you—visit our contact page to get started.
