Google Ads operates via an auction system; you bid against competitors for ad placement based on keywords, targeting, and ad quality, with spend directly influencing visibility and potential customer reach. As of early 2026, the ‘Performance Max’ campaign type is dominant, leveraging Google’s AI to optimise across all channels.
- Automated Bidding Strategies: Current systems include ‘Target CPA’, ‘Maximise Conversion Value’, and ‘Maximise Conversions’, all utilising machine learning to adjust bids in real-time.
- Privacy-Safe Targeting: Google’s Privacy Sandbox now features enhanced first-party data integration and modelled audiences, crucial for compliant targeting in Australia.
- Local Services Ads Integration: Seamless integration with Local Services Ads is standard, boosting visibility for businesses offering trades and professional services.
In 2026, a ‘safe’ starting point for a small-to-medium Australian business is between $1,500 – $3,000 per month, but this varies *significantly* by industry, competition, and geographic targeting. Highly competitive sectors like finance or legal will require substantially higher budgets. Furthermore, compliance with the Australian Consumer Law and the ACCC’s digital advertising guidelines is paramount; Google Ads policies are continually updated to reflect these regulations.
Rather than navigating these complex technical requirements yourself, you can simply reach out to our team. At ROI.com.au, we can take care of all this for you—visit our contact page to get started.
