As of early 2026, ChatGPT functions as a powerful brainstorming and data augmentation tool for keyword research, leveraging its advanced natural language processing to identify relevant search terms and uncover user intent. It doesn’t *replace* dedicated SEO tools, but significantly enhances the process by providing nuanced insights.
- Intent Mapping: ChatGPT now features advanced intent classification, allowing you to specify “informational,” “navigational,” “transactional,” or “commercial investigation” queries to refine keyword suggestions.
- Long-Tail Generation: It excels at generating long-tail keywords based on seed terms and specific Australian contexts (e.g., “best plumber Sydney northern beaches”).
- Competitor Analysis (Indirect): You can feed ChatGPT competitor website content and ask it to identify the core keywords they target, providing a starting point for your own strategy.
- SERP Feature Identification: Prompt ChatGPT to predict which SERP features (featured snippets, people also ask, local packs) a keyword might trigger, informing content optimisation.
In 2026, Australian businesses must also consider the increasing importance of voice search and local SEO. ChatGPT can assist in formulating conversational keywords and identifying geographically specific terms relevant to your service area. Current systems include integrations with Google Business Profile data to refine local keyword suggestions, though data privacy regulations require careful prompt engineering to avoid inadvertently requesting PII.
Rather than navigating these complex technical requirements yourself, you can simply reach out to our team. At ROI.com.au, we can take care of all this for you—visit our contact page to get started.
