As of early 2026, social media usage amongst older Australians is significantly higher than many businesses realise, driven by improved digital literacy programs and platforms now featuring more accessible interfaces. Understanding this demographic requires leveraging platforms with robust targeting capabilities and a focus on community building.
- Advanced Audience Segmentation: Current systems include detailed demographic targeting within platforms like Facebook and Instagram, allowing businesses to specifically reach Australians aged 65+.
- Accessibility Features: Platforms now feature adjustable font sizes, voice-over compatibility, and simplified layouts catering to users with varying technical skills.
- Privacy Compliance (Australian Standards): All major platforms adhere to updated Australian Privacy Principles (APPs) in 2026, ensuring responsible data handling and targeted advertising.
In 2026, the key to reaching this audience isn’t necessarily chasing the newest trends, but optimising content for readability and relevance. Many older Australians use social media to connect with family, follow local news, and engage with community groups. Successful campaigns often involve sharing informative content, running local promotions, and fostering genuine interactions. Furthermore, compliance with the evolving eSafety Commissioner guidelines is crucial for responsible marketing.
Rather than navigating these complex technical requirements yourself, you can simply reach out to our team. At ROI.com.au, we can take care of all this for you—visit our contact page to get started.
