Google Analytics 4 (GA4) works by using a JavaScript tag placed on your website to collect data about user behaviour, which is then processed and presented in a reporting interface. As of early 2026, GA4 is the standard for web analytics, replacing Universal Analytics, and is crucial for understanding your Australian customer base.
- Data Streams: Current systems include streamlined data stream creation, allowing you to connect website, app, and YouTube channel data in one place.
- Enhanced Measurement: GA4 now features automatic event tracking for common interactions like outbound clicks, file downloads, and video engagement – reducing the need for extensive custom coding.
- Privacy Controls: GA4 is built with user privacy in mind, offering features like consent mode and data deletion requests, important for compliance with Australian Privacy Principles (APPs).
- Integration with Google Ads: Seamless integration with Google Ads allows for optimised campaign performance and more accurate conversion tracking.
In 2026, Australian businesses must also consider the implications of evolving data privacy regulations. GA4’s privacy features are designed to help you navigate these complexities, but correct configuration is vital. A basic GA4 setup, including data stream creation and standard event tracking, can take between 2-5 business days. However, a fully optimised setup – incorporating custom events, conversion tracking, and Google Ads integration – can take 1-3 weeks depending on the complexity of your website and business goals.
Rather than navigating these complex technical requirements yourself, you can simply reach out to our team. At ROI.com.au, we can take care of all this for you—visit our contact page to get started.
