ChatGPT, and Large Language Models (LLMs) generally, can indirectly improve your website’s ranking in Australia by assisting with content creation and optimisation, but it’s not a direct ranking factor. Search engines like Google prioritise valuable, relevant content, and ChatGPT can help you generate that content more efficiently.
- Keyword Research & Integration: ChatGPT now features advanced keyword suggestion tools, identifying high-volume, low-competition terms relevant to the Australian market.
- Content Generation: It can draft blog posts, website copy, and meta descriptions, tailored to specific keywords and target audiences.
- Content Optimisation: Current systems include features to analyse existing content and suggest improvements for readability, SEO score, and keyword density.
- Schema Markup Assistance: ChatGPT can generate schema markup code, helping search engines better understand your content’s context.
As of early 2026, Google’s algorithms are increasingly sophisticated, focusing on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). While ChatGPT can *assist* with content, it’s crucial to ensure factual accuracy and add genuine expertise. Furthermore, Australian Consumer Law requires accurate and truthful representations online; relying solely on AI-generated content without verification could lead to compliance issues. Optimisation for mobile-first indexing remains critical, as the majority of Australian searches occur on mobile devices.
Rather than navigating these complex technical requirements yourself, you can simply reach out to our team. At ROI.com.au, we can take care of all this for you—visit our contact page to get started.
