Google Ads agencies charge based on how they manage your campaigns – typically through a monthly retainer fee, a percentage of ad spend, or a performance-based model, all designed to optimise your return on investment (ROI) within the Google Ads platform.
- Management Fees: Ranging from $800 to $5,000+ per month, depending on campaign complexity and agency size.
- Percentage of Ad Spend: Commonly 10-20% of your monthly Google Ads budget. This scales with your investment.
- Performance-Based Pricing: Less common, but involves fees tied to achieving specific KPIs like leads or sales.
- Automated Bidding Strategies: Current systems include ‘Performance Max’ and ‘Demand Gen’ campaigns, leveraging Google’s AI to optimise bids across all channels.
As of early 2026, Google Ads now features enhanced privacy controls to align with updated Australian data regulations. Compliance with the Online Safety Act is also crucial, requiring careful ad copy review. Furthermore, the platform’s emphasis on ‘Privacy Sandbox’ initiatives impacts targeting capabilities, demanding agencies to utilise first-party data and modelling effectively. Competition for ad space remains high, particularly in key Australian markets like Sydney and Melbourne, driving up costs and the need for sophisticated optimisation strategies.
Rather than navigating these complex technical requirements yourself, you can simply reach out to our team. At ROI.com.au, we can take care of all this for you—visit our contact page to get started.
