Google’s ranking algorithms are constantly evolving to deliver the most relevant and high-quality results to Australian searchers; updates assess hundreds of factors, and a drop in traffic usually indicates your website no longer aligns as strongly with these new criteria.
- Core Web Vitals Optimisation: As of early 2026, Google prioritises page experience. Our platform automatically audits and recommends improvements to your site speed, mobile-friendliness, and visual stability.
- AI-Powered Content Analysis: Current systems include advanced AI that analyses your content against Google’s latest guidelines, identifying gaps in topical coverage and opportunities for optimisation.
- Schema Markup Implementation: Now features automated schema markup generation, helping Google better understand your content and display rich snippets in search results – crucial for visibility.
In 2026, Australian businesses must also be mindful of evolving privacy regulations and ensure compliance with the Online Safety Act. Google increasingly favours sites demonstrating strong data protection practices and responsible content moderation. Furthermore, local SEO – optimising for ‘near me’ searches – is more important than ever, with Google favouring businesses with verified Google Business Profile listings and consistent NAP (Name, Address, Phone number) citations across the web.
Rather than navigating these complex technical requirements yourself, you can simply reach out to our team. At ROI.com.au, we can take care of all this for you—visit our contact page to get started.
