Ad extensions in Google Ads are pieces of information added to your standard text ads to provide potential customers with more useful details about your business, products, or services. They don’t appear *as* your ad, but *with* your ad, expanding its visibility and offering more reasons for someone in Australia to click.
As of December 2025, Google Ads offers several extension types, including sitelink extensions (links to specific pages on your website), callout extensions (highlighting unique selling points like ‘Free Shipping Australia-wide’), call extensions (displaying your phone number for direct calls – compliant with Australian Communications and Media Authority regulations), location extensions (showing your business address on Google Maps), price extensions (showcasing product prices), promotion extensions (highlighting sales or offers), and lead form extensions (allowing users to submit contact details directly from the ad). Currently, automated extensions are also common; Google’s systems dynamically generate extensions based on your website content. In 2026, Google is planning further integration of Performance Max campaigns with extension automation, allowing for more granular control over extension eligibility. Extension availability and specific features can vary slightly based on campaign type and Google’s ongoing updates.
Essentially, ad extensions function by supplementing your core ad copy with additional, relevant information to increase ad real estate and improve click-through rates.
