As Australian SMEs, getting your website seen on Google is crucial for attracting customers and growing your business. It’s not about ‘tricking’ Google, but understanding what it values when deciding which content to show to people searching online. We see businesses consistently improve their rankings by focusing on a few key areas.
Firstly, search intent is paramount. What are people *actually* trying to achieve when they type a query into Google? Are they looking to buy something, find information, or compare options? Your content needs to directly answer that intent. For example, if someone searches “best coffee machine Australia”, a product comparison article is far more likely to rank than a blog post about the history of coffee.
Secondly, keyword relevance still matters, but it’s evolved. Forget stuffing keywords into every sentence. Google now prioritises natural language. We focus on identifying the core terms your ideal customer uses, and then building content *around* those terms in a helpful and informative way. Tools can help with this, but understanding your customer is the biggest advantage.
Thirdly, content quality and depth are essential. Google favours content that is comprehensive, well-written, and provides genuine value. Think beyond simply answering a question; aim to be the *best* resource on the topic. Longer-form content (1500+ words) often performs better, as it allows you to cover a topic thoroughly. However, length isn’t everything – quality always wins.
Finally, don’t underestimate the power of authority and backlinks. Google sees links from other reputable websites as ‘votes of confidence’. Building relationships with other businesses in your industry and earning those links is a long-term strategy, but it’s incredibly effective. Guest blogging and creating shareable resources are great ways to start.
Ranking on Google isn’t a quick fix, but a consistent effort. By focusing on search intent, relevant keywords, quality content, and building authority, you’ll significantly improve your chances of being found by potential customers. If you’re unsure where to start, a content audit to analyse your existing website is a great first step towards a more visible online presence.
