Product pages are often the final step before a purchase, so optimising them is crucial for Australian SMEs wanting to boost online revenue. Too many businesses treat them as online brochures, simply listing features. We need to turn them into persuasive sales tools. It’s about understanding how customers browse and what information they need to confidently click ‘add to cart’.

Here’s how we can improve your product pages and see a real return on investment.

• High-Quality Imagery & Video: Australians want to *see* what they’re buying. Multiple, high-resolution images from different angles are essential. Even better, include a short video demonstrating the product in use. This builds trust and reduces uncertainty.
• Compelling Product Descriptions: Forget just listing features. Focus on the *benefits* for the customer. How will this product solve their problem or improve their life? Use clear, concise language and avoid technical jargon. Think about the search terms your customers use and incorporate them naturally.
• Social Proof: Reviews and testimonials are incredibly powerful. Display them prominently on the page. Consider including star ratings and allowing customers to easily submit their own reviews. Genuine feedback builds credibility.
• Clear Call to Action: Make it obvious what you want the customer to do. Use a prominent, contrasting button with clear text like “Add to Cart” or “Buy Now”. Ensure the button is easy to find on both desktop and mobile devices.

Don’t underestimate the power of page speed either. Slow loading times will kill conversions. Optimise images and leverage browser caching to ensure a fast, seamless experience. We’re seeing more and more customers abandon sites that take longer than a few seconds to load, and this trend will likely continue into 2026 and beyond.

Finally, continually analyse your product page performance using tools like Google Analytics. Track key metrics like conversion rate, bounce rate, and time on page. A/B test different elements – headlines, images, button colours – to see what resonates best with your audience. Optimising product pages isn’t a one-time task; it’s an ongoing process of refinement.

To get started, pick your three best-selling products and focus on improving their pages using these tips. You’ll likely see an immediate uplift in sales.