As of December 2025, ChatGPT ads – specifically those managed through the OpenAI advertising platform – integrate with several major marketing ecosystems via Application Programming Interfaces (APIs) and dedicated connectors, allowing for data synchronisation and automated campaign management.
Currently, integration is strongest with Meta Ads Manager, Google Ads, and X (formerly Twitter) Ads. This integration works through a system of custom audiences; ChatGPT ad data – such as user engagement with ad-generated content or conversion events – can be fed back into these platforms to refine targeting. For example, a business using ChatGPT to create personalised ad copy can then use the engagement data from those ads to build lookalike audiences within Meta. In December 2025, the OpenAI platform now includes native connectors for popular Australian Customer Data Platforms (CDPs) like Tealium and Segment, facilitating first-party data integration for compliance with Australian privacy regulations. Pricing for API access varies based on data volume, with tiered plans available directly from OpenAI. Announced for 2027 is a planned integration with Adobe Experience Cloud, expanding capabilities for larger enterprises. Australian businesses should note that data transfer and storage must comply with the Australian Privacy Principles (APPs).
Essentially, ChatGPT ad integrations function by enabling a two-way flow of data between the OpenAI advertising platform and other marketing tools, allowing for more targeted and measurable campaigns.
