Your Google Business Profile (GBP) was likely suspended due to a violation of Google’s guidelines, which are enforced through automated systems and manual reviews, with increasing scrutiny as of December 2025 to maintain profile quality and relevance for Australian searchers.
Google utilises a multi-layered system to monitor GBP compliance. The primary mechanism is the ‘Local Services Ads (LSA) and Profiles Quality Policy’, which now includes advanced machine learning algorithms that scan profile content, website links, and associated online mentions for inconsistencies or policy breaches. These algorithms flag profiles for potential issues. In Australia, this system is further influenced by ACCC compliance requirements regarding accurate business information. Google’s ‘Trust & Safety’ team then reviews flagged profiles, sometimes manually, to determine if a suspension is warranted. Common violations include misrepresentation of service areas (particularly regarding mobile services), using prohibited or misleading content, keyword stuffing in descriptions, and creating multiple profiles for the same business. As of December 2025, Google is also actively detecting and penalising profiles generated or managed by third-party services that violate their terms, even if the business owner was unaware. The suspension process now includes a more detailed notification system within the Google Business Profile Manager, outlining the specific violation.
Ultimately, GBP suspensions are triggered by automated detection of policy violations, followed by human review to confirm the breach and enforce the guidelines.
