As of December 2025, Perplexity AI can direct users to Australian websites through its search results and ‘Focus’ feature, functioning as another potential source of referral traffic alongside traditional search engines. This occurs when Perplexity’s AI identifies Australian web pages as relevant sources to answer user queries.
Perplexity AI operates differently to conventional search engines. It uses large language models to synthesise information from multiple sources and provide direct answers, rather than simply listing links. However, it *does* cite its sources. When Perplexity identifies an Australian website as a key source for its answer, it includes a citation link. Users can click these citations to visit the original webpage. Currently, Perplexity’s ‘Focus’ feature allows users to narrow searches to specific sources – including ‘Academic’ or ‘Writing’ – and in 2026, expanded ‘Focus’ options are anticipated, potentially including regional focuses. Perplexity AI is available to Australian users, and its indexing of Australian websites is ongoing, though the extent of Australian content indexed remains smaller than that of Google as of December 2025. There are no specific Australian pricing tiers or compliance adjustments beyond standard international data privacy regulations.
Essentially, Perplexity AI drives traffic by citing and linking to Australian websites when those sites contain information relevant to user queries and its AI-powered responses.
