In 2026, both ChatGPT and Perplexity are valuable tools for business visibility in Australia, but they serve slightly different purposes and approaches.

ChatGPT is primarily a conversational AI that generates detailed, human‑like responses. For Australian businesses, it is most effective for content creation, thought leadership, and customer engagement. High-quality content produced with ChatGPT—such as blogs, guides, FAQs, or social media copy—can improve search visibility indirectly by driving traffic, improving dwell time, and earning backlinks. ChatGPT also helps brands craft messaging tailored to local audiences, using Australian spelling, idioms, and cultural references, which makes content more relevant and trustworthy.

Perplexity, on the other hand, functions more as an AI-powered search assistant. It provides sourced answers, citations, and links to external resources, making it useful for discovery and credibility. For businesses, appearing in Perplexity’s responses can directly enhance visibility, as users often click through to the referenced sites. Its strength lies in surfacing authoritative information and improving brand presence in contexts where users are researching solutions or services.

In practice, the two complement each other. ChatGPT helps create the content and expertise that search engines and AI tools like Perplexity recognise, while Perplexity can drive discovery and direct traffic to that content. Australian businesses that leverage both effectively can maximise visibility, combining engaging content with credible exposure.

In short, ChatGPT builds your voice and authority, while Perplexity amplifies discovery and verification. Together, they form a powerful strategy for business visibility in 2026.