Last updated: 10 October 2025

Privacy Policy

ROI Growth Agency Pty Ltd (ABN 49 619 651 633) (“ROI”, “we”, “us”, “our”) respects your privacy and is committed to managing personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

Quick Navigation

• 1. Purpose
• 2. Information we collect
• 3. Use of Artificial Intelligence (AI)
• 4. How we use your information
• 5. Consent, control & opt-outs
• 6. Cookies & analytics
• 7. Disclosure to third parties
• 8. Data security & privacy by design
• 9. Access & correction
• 10. Children’s privacy
• 11. Complaints & contact
• 12. Policy updates

1. Purpose

This policy explains how ROI collects, uses, and protects personal information—including through artificial intelligence (AI) systems—across our websites, campaigns, and digital services.

2. Information we collect

• Identity & contact data: name, business, job title, phone, email.
• Behavioural & usage data: website activity, IP address, cookies, browser type, session logs.
• Transactional data: service enquiries, billing, and support interactions.
• AI interaction data: information you provide through AI chat tools, forms, or automated systems.

We provide clear collection notices at each data-entry point describing how information will be used, including AI processing where relevant.

3. Use of Artificial Intelligence (AI)

ROI Growth Agency uses AI responsibly to enhance marketing insights, automate workflows, and improve service delivery. Our AI tools include generative AI, machine learning, and predictive analytics models.

3.1 Types of data processed by AI

• Names, contact details, and business identifiers.
• Online behaviour, preferences, and engagement metrics.
• Client project data (e.g., anonymised campaign performance metrics).

3.2 Purposes of AI processing

• Automating marketing insights and reporting.
• Personalising website or campaign experiences.
• Supporting generative content creation and audience segmentation.
• Training internal models to improve client outcomes (where reasonably expected and consented).

3.3 Data training and model handling

Where AI systems learn from data (e.g., for internal optimisation), ROI applies privacy by design principles. Training data is de-identified or anonymised wherever practical. Sensitive or client-specific data is never used for model training without consent.

3.4 Privacy Impact Assessments (PIAs)

We conduct Privacy Impact Assessments (PIAs) before deploying or substantially modifying any AI system that processes personal information, consistent with OAIC guidance on privacy and AI.

4. How we use your information

• Deliver, manage and improve digital services and campaigns.
• Provide analytics and personalised recommendations.
• Automate communications and optimise client experiences through AI systems.
• Comply with legal obligations or respond to regulatory requests.

5. Consent, control & opt-outs

We seek consent where personal information may be used for AI-related purposes beyond the original reason for collection. You may request that your information not be used for AI analysis or training by contacting us at hello@roi.com.au. We provide accessible opt-out mechanisms in all marketing and data-collection interfaces.

6. Cookies & analytics

We use cookies and tracking technologies (e.g., Google Analytics, Meta Pixel, LinkedIn Insight Tag) to analyse performance and improve user experience. You can disable cookies in your browser settings; doing so may limit some site functions.

7. Disclosure to third parties

Data may be shared with trusted providers supporting hosting, CRM, AI infrastructure, and analytics. All third-party contracts require compliance with the APPs and OAIC privacy guidance for AI use. Data may be processed overseas (e.g., US, EU, Singapore) under equivalent privacy safeguards.

8. Data security & privacy by design

• Access controls and encryption protect personal data within AI environments.
• AI systems are sandboxed and monitored for misuse or drift.
• We maintain audit logs of automated decision-making processes.
• All staff receive training on responsible AI and data handling.

If an eligible data breach occurs, ROI will notify affected individuals and the OAIC in accordance with the Notifiable Data Breaches scheme.

9. Access & correction

You can request access to, or correction of, your personal data at any time. ROI will respond within a reasonable timeframe unless restricted by law.

10. Children’s privacy

We do not knowingly collect information from individuals under 18. Parents and guardians are encouraged to supervise internet use.

11. Complaints & contact

If you believe your privacy has been compromised, please contact:

We aim to respond within 30 days. If unresolved, you may contact the Office of the Australian Information Commissioner (OAIC).

12. Policy updates

We review and update this policy as AI technologies and privacy standards evolve. Updated versions will be published on this page with a new “Last updated” date.