The Business Challenges We Help Solve
Should I spend time on Perplexity now or wait until more people are using it?
The question of whether to invest time in Perplexity AI now, as an Australian SME, is a smart one. It’s tempting to wait for wider
Do we need to do something different for Perplexity or does our existing SEO work for it?
The arrival of conversational AI search engines like Perplexity AI is prompting a lot of questions from Australian SMEs – particularly around search engine optimisation.
What’s the difference between ChatGPT and normal Google search – do we need both?
As Australian SMEs navigate an increasingly complex digital landscape, understanding the tools available to drive growth is crucial. Right now, many business owners are asking:
Do we need to be on TikTok or is that just for teenagers?
The question of whether your Australian SME needs a TikTok presence is a common one. It’s easy to dismiss the platform as solely for teenagers,
Do I need to learn ChatGPT myself before I can manage my team using it?
The short answer is no, you don’t need to become a ChatGPT power user before you can effectively manage your marketing team’s adoption of it.
How many posts per week do we actually need to do to see results on social media?
It’s the question every Australian small business owner asks: how often do we *really* need to post on social media to see a return on
Is ChatGPT safe to use for our business or will it leak our information?
The question of whether ChatGPT is safe for your business is a really important one, and it’s top of mind for many Australian SMEs right
Do I need different content for AI search or does my existing content work for both?
The big question for Australian SMEs right now is whether the rise of AI-powered search – think tools like Perplexity AI and the evolving Google
Is social media actually worth it or are we just posting because everyone else does?
It’s a fair question. Many Australian small and medium enterprises (SMEs) find themselves posting on social media simply because it feels like ‘what you’re supposed
Should we ban ChatGPT at work or let staff use it?
The question of whether to ban ChatGPT at work is a common one for Australian SMEs right now. Our advice? Don’t. A blanket ban isn’t