The Business Challenges We Help Solve
How to attract high-value customers consistently in Australia in 2026
Australian SMEs are facing increasing pressure to not just generate leads, but to attract the *right* leads – those high-value customers who deliver sustainable growth.
Which social media platform should we focus on when we don’t have time for all of them?
It’s a common challenge for Australian small and medium enterprises: limited time and resources, but a feeling you *should* be on social media. The truth
What’s the difference between optimising for AI search and normal SEO?
For Australian small and medium enterprises, getting found online is crucial. Traditionally, that meant Search Engine Optimisation – SEO. But with the rise of Artificial
Should we focus on AI search or traditional SEO – which one matters more for Australian businesses?
The question of whether to prioritise AI-powered search or traditional Search Engine Optimisation (SEO) is top of mind for many Australian businesses right now. It’s
Do we need to change our whole website because of Google AI or can we keep doing what works?
The question on every Australian SME’s mind right now is whether Google’s advancements in AI – particularly its Search Generative Experience (SGE) – mean a
Should I spend time on Perplexity now or wait until more people are using it?
The question of whether to invest time in Perplexity AI now, as an Australian SME, is a smart one. It’s tempting to wait for wider
Do we need to do something different for Perplexity or does our existing SEO work for it?
The arrival of conversational AI search engines like Perplexity AI is prompting a lot of questions from Australian SMEs – particularly around search engine optimisation.
What’s the difference between ChatGPT and normal Google search – do we need both?
As Australian SMEs navigate an increasingly complex digital landscape, understanding the tools available to drive growth is crucial. Right now, many business owners are asking:
Do we need to be on TikTok or is that just for teenagers?
The question of whether your Australian SME needs a TikTok presence is a common one. It’s easy to dismiss the platform as solely for teenagers,
Do I need to learn ChatGPT myself before I can manage my team using it?
The short answer is no, you don’t need to become a ChatGPT power user before you can effectively manage your marketing team’s adoption of it.