The Business Challenges We Help Solve
How do I explain to my boss why our rankings are good but traffic is down?
It’s a frustrating situation – you’ve worked hard to improve your website’s position in Google search results, and you *are* seeing those improvements. But if
Where do we even start with AI – do we need new software or people?
Many Australian small and medium enterprises are asking where to begin with artificial intelligence. It feels like a huge leap, and the initial instinct is
How do I create social media content when I’m already flat out with everything else?
It’s a classic challenge for Australian small and medium enterprises: you know social media is important for lead generation, but finding the time to create
Is Perplexity going to replace Google or is it just another search engine that won’t take off?
The question on many Australian business owners’ minds is whether Perplexity AI represents a genuine threat to Google’s dominance, or if it’s simply another search
How do I stop staff copying and pasting ChatGPT content straight to our website?
It’s a common problem right now. Your team’s excited about ChatGPT, and rightly so – it’s a powerful tool. But simply copying and pasting its
Should we pay for Google Ads if AI is answering questions without people clicking through?
It’s a fair question. We’re hearing it a lot from Australian SMEs. With Artificial Intelligence increasingly providing direct answers to search queries – often right
What happens if we spend money on AI and our competitors don’t bother?
If you’re considering investing in artificial intelligence (AI) for your Australian SME, a key question is: what if your competitors don’t follow suit? It’s a
Why is our Google traffic dropping and is it because of AI?
We’re seeing a lot of Australian SMEs asking about drops in Google traffic, and whether the rise of AI is the cause. It’s a valid
What is Perplexity and should we care about it?
You’ve likely heard a lot about generative AI like ChatGPT, but another player is rapidly gaining traction: Perplexity. Simply put, Perplexity is an ‘answer engine’.
Can we trust ChatGPT to write content or do we need to check everything it produces?
The question of whether we can fully trust ChatGPT to write website content is top of mind for many Australian SMEs right now. The short