Google’s AI Mode Did you see this?
Back from holidays. Open Google. See the new ‘AI Mode’ button.
The shift we talked about? It’s here.
What This Means
The impact of AI mode on search
- Google is replacing search results with AI-generated answers
- Being cited by AI matters more than ranking first
- Customers get answers before visiting your website
- How people research and buy is changing fast
What Google looks like now in Australia:
What Google looked like before:
Google now uses AI to give answers directly in search results before people visit your site. This changes how customers research, compare, and decide
Two Must-Do Steps
1. Make Your Website AI Machine-Readable
AI needs consistent information about your business. Everywhere online, make sure you have:
- Same name, address, and phone number on every platform
- Consistent description of what you do
- Schema data on your website (makes it easy for AI to understand)
Clear, unique value proposition
Think of this as making your brand easy for machines to read, not just humans.
2. Your Content Needs an Upgrade
AI prefers straightforward answers. Create content that addresses:
- How do you compare to alternatives
- Common concerns and objections
- Who you’re right for (and who you’re not)
- Transparent pricing
- Location and availability details
Bigger Picture
Google—the company that IS search—just reimagined its core product
We’re not watching incremental change. The ground is shifting under an entire industry.
Is your business ready for AI mode – See for yourself
Example
Test AI Mode with your business today. See what story it tells.
