Google Analytics 4 (GA4) allows you to collect a wide variety of data about user interactions on your websites and mobile apps. Some of the data that you can collect with GA4 includes:
- User engagement data: This includes information about how users interact with your properties, such as page views, screen views, and events. It also includes data on user behaviour, such as bounce rate, session duration, and pages per session.
- Demographic data: This includes information about the users themselves, such as age, gender, and interests.
- Geo-location data: This includes information about where users are located, such as their country, region, and city.
- Device data: This includes information about the devices that users are using to interact with your properties, such as the device type, operating system, and screen resolution.
- Acquisition data: This includes information about how users are finding your properties, such as the source and medium of their traffic, and their referral path.
- E-commerce data: This includes information about user interactions related to e-commerce, such as product views, add to carts, and transactions.
- User-level data: GA4 allows you to track user interactions across multiple websites or apps and see how users are engaging with your properties over time by using User ID feature.
- Custom data: GA4 also allows you to collect custom data by using custom events and custom parameters, which can be used to track specific actions or information that is important to your business.
It’s important to note that GA4 uses a privacy-first data model, which means that data is collected and processed in a way that minimizes the amount of personal information that is collected and retained, and you can also control the data that is being collected in the GA4 property settings.