Upgrading to GA4 involves several steps, including creating a new GA4 property, migrating your data, and updating your tracking code. Here is a general overview of the process:
- Create a new GA4 property: To upgrade to GA4, you’ll need to create a new GA4 property in your Google Analytics account. This will allow you to track your data using the new GA4 data model and features.
- Migrate your data: After creating your new GA4 property, you’ll need to migrate your data from your Universal Analytics property to your GA4 property. This can be done through the GA4 Data Migration tool, which allows you to transfer your data, including user and session data, ecommerce data, and custom dimensions and metrics.
- Update your tracking code: Once your data has been migrated, you’ll need to update your tracking code to the new GA4 tracking code. The GA4 tracking code is different from the Universal Analytics tracking code, so make sure to update it on all pages of your website or app.
- Test the migration: Before migrating, it’s a good idea to test the migration process to ensure that it is smooth and that all data is transferred correctly. Test the data and compare the data from GA4 and UA to make sure everything is working correctly.
- Train your team: Make sure your team is trained on how to use the new features and capabilities of GA4, including the new user interface and machine learning capabilities.
- Monitor your data: After migrating, monitor your data to ensure that it is accurate and that all reports are working as expected.
- Continuously evaluate: Continuously evaluate the performance of GA4 and make adjustments as needed. Use the insights and data provided by GA4 to optimise your website and marketing strategy.
It’s important to note that upgrading to GA4 is a process, it might take some time to fully migrate and understand all the new features and capabilities of GA4, so don’t hesitate to reach out to ROI team for additional support and guidance.