SUPERHUMAN MARKETING

Does GA4 offer real-time analytics?

Why it matters

Yes, GA4 offers real-time analytics, which allows you to track user interactions on your website or app in real-time. This means you can see how many users are on your website or app, what pages they are viewing, what actions they are taking, and other important metrics in real-time.

 

GA4’s real-time analytics are available in the “Real-time” report in the GA4 interface, and it provides information on the number of active users on your website or app, the number of events being tracked, and the number of conversions. It also allows you to see a breakdown of the data by device, location, and event.

 

You can also use the GA4 API to access real-time data, which can be integrated with other tools or platforms, such as a dashboard or a data warehouse.

It’s important to note that GA4’s real-time analytics are based on the events being tracked, unlike UA’s real-time analytics which was based on page views.

 

In summary, GA4 offers real-time analytics, which allows you to track user interactions on your website or app in real-time, and access real-time data via API. This can help you to understand how users are interacting with your site or app in real-time, and make data-driven decisions to improve user experience and conversion rates.