Yes, you can integrate Google Analytics 4 (GA4) with other marketing and analytics tools.
GA4 allows you to export and import data from other tools, such as Google Ads, Google Marketing Platform, and BigQuery, for further analysis and insights. You can also use the GA4’s built-in data connectors, such as the Google Ads connector, to import data directly into GA4 for a more seamless integration.
Additionally, GA4 can be integrated with other popular marketing and analytics tools through Google Tag Manager. GTM allows you to add and manage various tracking and marketing tags on your website or mobile app, such as those for Google Analytics, Facebook Pixel, and more, without requiring you to modify the source code of your website or app.
You can also use GA4’s API to connect it with other tools and platforms. GA4’s API allows you to extract data from GA4, and use it in other tools and platforms, such as data visualisation tools or dashboards.
It is important to note that for some of the integrations, you may need to have a Google Analytics 360 subscription or a Google Workspace plan. Additionally, the level of integration and the data that can be shared will depend on the specific tools and platforms that you are using, and some of the integrations may require technical knowledge and setup.